{"id":9250,"date":"2022-06-15T10:51:31","date_gmt":"2022-06-15T14:51:31","guid":{"rendered":"https:\/\/minutocerord.com\/?p=9250"},"modified":"2022-06-15T10:51:34","modified_gmt":"2022-06-15T14:51:34","slug":"apple-se-situa-como-la-marca-mas-valiosa-del-mundo-por-delante-de-google","status":"publish","type":"post","link":"https:\/\/minutocerord.com\/?p=9250","title":{"rendered":"Apple se sit\u00faa como la marca m\u00e1s valiosa del mundo por delante de Google"},"content":{"rendered":"\n<p><strong>Madrid.-<\/strong> Los gigantes tecnol\u00f3gicos Apple y Google se han coronado como las dos marcas m\u00e1s valiosas del mundo, desbancando a la multinacional de comercio electr\u00f3nico Amazon, seg\u00fan el estudio anual de las cien mejores firmas del mundo elaborado por la consultora Kantar.<\/p>\n\n\n\n<p>Seg\u00fan la decimos\u00e9ptima edici\u00f3n de la lista que publica anualmente Kantar, Apple ha aumentado su valoraci\u00f3n un 55 % en comparaci\u00f3n con el a\u00f1o anterior hasta alcanzar los 947.062 millones de d\u00f3lares (908.460 millones de euros), lo que le permite ascender una posici\u00f3n y hacerse con el primer puesto.<\/p>\n\n\n\n<p>Por su parte, Google tambi\u00e9n mejora un lugar respecto a la clasificaci\u00f3n del a\u00f1o anterior tras incrementar su valor de marca un 79 %, alcanzando los 819.573 millones de d\u00f3lares (786.037 millones de euros).<\/p>\n\n\n\n<p>Amazon, que en la \u00faltima edici\u00f3n se situaba como la empresa m\u00e1s valiosa del mundo, cae dos posiciones en la lista pese a que su valor aumento un 3 % hasta situarse en 705.646 millones de d\u00f3lares (676.983 millones de euros).<\/p>\n\n\n\n<p>En cuanto a la presencia espa\u00f1ola en la clasificaci\u00f3n, Zara, marca insignia del grupo textil Inditex, sigue siendo la \u00fanica compa\u00f1\u00eda nacional que se cuela entra las cien empresas m\u00e1s valiosas del planeta.<a><\/a><\/p>\n\n\n\n<p>Concretamente, el valor de marca de Zara, que se mantiene un a\u00f1o m\u00e1s en la posici\u00f3n 83, ha crecido un 19 % en el \u00faltimo a\u00f1o hasta situarse en 25.400 millones de d\u00f3lares (24.366 millones de euros).<\/p>\n\n\n\n<p>Las diez primeras posiciones del \u00edndice las completan las estadounidenses Microsoft (4), McDonald\u2019s (6), Visa (7) y Facebook (8), las chinas Tencent (5) y Alibaba (9), y la firma de lujo francesa Louis Vuitton (10), la primera compa\u00f1\u00eda europea en la clasificaci\u00f3n.<\/p>\n\n\n\n<p>Pese a la situaci\u00f3n de incertidumbre actual, el valor conjunto de las 100 marcas m\u00e1s valiosas del mundo ha aumentado un 23 % respecto al a\u00f1o anterior, hasta alcanzar los 8,7 billones de d\u00f3lares (8,4 billones de euros).<\/p>\n\n\n\n<p>En este sentido, 37 marcas han sido capaces de mejorar su posici\u00f3n en comparaci\u00f3n con hace un a\u00f1o, en un ranking en el que m\u00e1s del 75 % de las empresas presentes en \u00e9l son estadounidenses.<\/p>\n\n\n\n<p>Entre ellas, la consultora destaca el comportamiento del fabricante de veh\u00edculos estadounidense Tesla, que avanza desde la posici\u00f3n 47 hasta la 29, gracias al crecimiento del mercado de veh\u00edculos el\u00e9ctricos a nivel mundial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madrid.- Los gigantes tecnol\u00f3gicos Apple y Google se han coronado como las dos marcas m\u00e1s valiosas del mundo, desbancando a la multinacional de comercio electr\u00f3nico Amazon, seg\u00fan el estudio anual de las cien mejores firmas del mundo elaborado por la consultora Kantar. Seg\u00fan la decimos\u00e9ptima edici\u00f3n de la lista que publica anualmente Kantar, Apple ha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[72],"tags":[],"class_list":["post-9250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple se sit\u00faa como la marca m\u00e1s valiosa del mundo por delante de Google - Minuto Cero RD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/minutocerord.com\/?p=9250\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple se sit\u00faa como la marca m\u00e1s valiosa del mundo por delante de Google - Minuto Cero RD\" \/>\n<meta property=\"og:description\" content=\"Madrid.- Los gigantes tecnol\u00f3gicos Apple y Google se han coronado como las dos marcas m\u00e1s valiosas del mundo, desbancando a la multinacional de comercio electr\u00f3nico Amazon, seg\u00fan el estudio anual de las cien mejores firmas del mundo elaborado por la consultora Kantar. 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